DIGITAL VISUALS.IMMERSIVE EXPERIENCES.
We deliver end-to-end digital production solutions—from creative design and content production to real-time rendering, digital production equipment and technical services.
ABOUT US
Boyi (Beijing) Culture & Technology Co., Ltd. was founded in 2022. We are dedicated to advancing digital visual and cultural technologies. Drawing on our core team's extensive experience in large-scale projects, we provide end-to-end services—from creative planning and technical development to on-site execution. Our services include digital visual content production and virtual and immersive technology solutions for major sporting events, broadcast production, cultural tourism destinations, cultural exhibitions, brand activations and the entertainment industry.
Our core team has extensive experience serving major national events and leading institutions. Our project experience includes the Hangzhou Asian Games, the Harbin Asian Winter Games and the CCTV Spring Festival Gala. We have built deep technical expertise and a strong track record of project delivery across real-time AR compositing, virtual production, large-scale live VR experiences, real-time XR rendering and AI-powered digital humans.
CORE CAPABILITIES
Our work spans major sporting events, broadcast production, immersive cultural tourism experiences, XR digital entertainment and AI-powered digital human solutions. Our core team continues to serve major national events and leading institutions, with its technical capabilities proven through real-world project delivery.
CORE TEAM
Yan Li
Partner
Jianhui Liu
Partner
Yunfeng Tang
Technical Director
Yongping Li
VFX Director
Ouxiang Lv
Design Director
Yunda Wang
Content Director
Sports & Live
Sports & Live
2023
The 19th Asian Games Hangzhou
Virtual Equipment & Technology Provider for Opening & Closing Ceremonies
2023
The 4th Asian Para Games Hangzhou
Virtual Equipment & Technology Provider for Opening & Closing Ceremonies
2025
The 9th Asian Winter Games Harbin 2025
AR Virtual Technology Provider for Opening & Closing Ceremonies
2026
The 6th Asian Beach Games 2026
AR Virtual Technology Provider for Opening Ceremony
2024
The 12th National Traditional Games of Ethnic Minorities
AR Virtual Equipment & Technology Provider for Opening Ceremony
2024
The 14th National Winter Games of PRC
Virtual Technology Provider for Opening Ceremony
2026
Shaanxi 1st Winter Games
Virtual Technology Provider for Opening Ceremony
Broadcast
Broadcast
2024
CCTV Spring Festival Gala
AR Virtual Equipment & Technology, AR Content Production Services
2022-2026
Sailing Greater Bay Area Concert
AR Virtual Equipment & Technology, AR Content Production Services
2022-2023
CCTV Autohome 818 Gala
AR Virtual Equipment & Technology, AR Content Production Services
2023-2024
Guangdong TV Virtual Insertion Project
AR Virtual Content Production Services
Immersive VR
Immersive VR
2026
Tea Horse Road VR Large Space
Full-process Solution: Content Design & Production, Technology Development, System Integration & Operation Support
2025
Taierzhuang: Time Travel
Full-process Solution: Content Design & Production, Technology Development, System Integration & Operation Support
2026
Smile of Angkor
Full-process Solution: Content Design & Production, Technology Development, System Integration & Operation Support
2024
Lu Wu Shan: Water Scroll Chapter
Full-process Solution: Content Design & Production, Technology Development, System Integration & Operation Support
VS & XR & Gaming
VS & XR & Gaming
2022
Tencent Photon Studio - Arena of Valor
VR Virtual Character & Scene Design, Global Multi-channel Video Signal Access, Real-time Data Access, Virtual Technology Support
2022
China Mobile World Gaming - Migu Summit
XR Scene Production
2022
Peace Elite Cup
VR Equipment & Technology Provider, VR Scene Design & Production, Platform Danmaku Real-time Access
SELECTED TEAM EXPERIENCE
Selected Team Experience
Projects completed by current core team members before the company was established
CORE CAPABILITIES
Technical Capabilities
Sports Events & Large-scale Activities
SPORTS EVENTS & LARGE-SCALE ACTIVITIES
- Real-time AR Compositing
- Virtual Technology Production
- Major Event Services
Broadcast & Virtual Production
BROADCAST & VIRTUAL PRODUCTION
- Virtual Insertion
- XR Virtual Studio
- Broadcast-grade Delivery
Immersive VR Large Space
IMMERSIVE VR LARGE SPACE
- LBE VR Large Space Positioning
- Multi-user Interaction
XR & Gaming Entertainment
XR & GAMING ENTERTAINMENT
- XR Real-time Rendering
- Game Content Production
- Virtual Concert
AI Digital Human & Intelligent Interaction
AI DIGITAL HUMAN & INTELLIGENT INTERACTION
- AI Digital Human
- Multimodal Interaction
- Intelligent Customer Service